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Chowdhury, Rafi M. M. I.: Finn, Adam: Olsen, G. Douglas:
Investigating the simultaneous presentation of advertising and television programming.
[2007]
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Chowdhury, Rafi M. M. I. (1)
Finn, Adam
Olsen, G. Douglas (1)
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advertising
(1)
advertising effect
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brand awareness
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cognitive process
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distraction
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evaluation
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experiment
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form of representation
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information processing
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media content
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programming context
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questionnaire survey
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research report
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periodical article
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2000-2009
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english
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Journal of advertising
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